The Science & Art of Commercial Acting

“I booked a Pepsi commercial after only taking 2 classes!” Zach G.

The Science & Art of Commercial Acting

July 10 – August 14, 2017 (6 weeks) 2 spots left!

Mondays 6:30 – 9:30pm

Fee: 6 classes / $385

This six-week workshop gives students the opportunity to work with one of the industry’s most successful commercial acting teachers. Showcase with a casting director in the last class of the session. 

John Howard Swain has starred in 200 national commercials. He has also directed and produced commercials and knows what the actor needs to do, what the director is looking for and what the client wants when it comes to booking the job. The workshop provides each student, whether new to the business or a seasoned actor, with a set of skills that takes the guesswork out of the commercial audition process.

His students have booked over 7,500 jobs

John is a working actor. What he’s teaching isn’t theory


“I just booked my forty-fifth commercial (most of them nationals). I still use the techniques I learned from John.” S. Santiago

“When working with John, his experience and expertise becomes immediately apparent. He really does turn commercial acting into a science and I’m grateful for the knowledge!” Micah C.

For more information or to enroll, give us a call, 212-741-0209, or send us an email Please write “Commercial Acting” in the subject line


Commercial Acting Level II:  Workout Class

Dates: TBD

Thursdays 6:30-9:30pm
FEE: 5 Classes / $350

LEVEL II is a series of “workout sessions” designed to sharpen your skills, identifying and correcting any weaknesses, while polishing your strengths. On the fifth and final night of the class, actors will showcase their work for Phillip Casesse, commercial agent with Stewart Talent. Phillip has been an agent at Stewart for seven years and books clients in commercials that shoot all over the world.

Please note class size is limited and we are not scheduled to have another one this year.For more information or to enroll, give us a call, 212-741-0209, or send us an email Please write “Commercial Acting Level 2” in the subject line. (A recommendation from John Swain is required for admittance.)


Instructor: John Howard Swain

John Howard Swain, veteran actor, director and teacher, brings a broad range of experience from both sides of the camera to the classroom. As an actor John has guest starred in dozens of network television shows from the legendary Hill Street Blues to the current Law & Order SVU. He also starred in a number of movies of the week and in the mini-series Family of Spies and Blind Faith. His film credits include Best Seller, Angels in the Outfield and The Tenderloin. In addition to his film and television work John has directed over twenty-five major theatrical productions across the country including productions in New York City, Los Angeles and San Francisco. As a film director he has directed four films: Whose Life, Uncommon, and Stand By (an official entry in the Sundance Film Festival) and the multi-award winning short, A Younger Man. As a teacher John was the founder of one of the country’s most prestigious acting programs for actors interested in film and TV, Full Circle Productions in San Francisco. Students from this program continue to work on Broadway, in network television series, and in film.

 All students are required to read and agree to the Studio Policies.