The Science & Art of Commercial Acting

The Science & Art of Commercial Acting

John Howard Swain, veteran actor, producer, and director breaks down the science & art of commercial acting.   Showcase with a casting director in the last class of the session. You will work with one of the industry’s most successful commercial acting teachers in a small, dynamic class.  The clear-cut, no-nonsense technique of this course will teach you how to:

  • build multi-dimensional characters
  • construct truthful and exciting relationships
  • ignite stimulating emotions
  • craft a series of discoveries guaranteed to energize your work
  • be in control of slating
  • master the dreaded ‘tell us about yourself’ interview
  • nail ‘the tag’ and embrace the cliché

John Howard Swain has starred in 200 national commercials. He has also directed and produced commercials and knows what the actor needs to do, what the director is looking for and what the client wants when it comes to booking the job. The workshop provides each student, whether new to the business or a seasoned actor, with a set of skills that takes the guesswork out of the commercial audition process. His students have booked over 8,500 jobs, John is a working actor, what he’s teaching isn’t theory.

This is an open level class. You may register online. LOGIN TO REGISTER. No interview or audition is required.

Upcoming Dates

Mon November 5 - Mon December 17
6:30pm - 9:30pm
No class Nov 12.
Fee: $395/6 classes (plus $75 registration fee for new students)
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Instructor: John Howard Swain

John Howard Swain, veteran actor, director and teacher, brings a broad range of experience from both sides of the camera to the classroom. As an actor John has guest starred in dozens of network television shows from the legendary Hill Street Blues to the current Law & Order SVU. He also starred in a number of movies of the week and in the mini-series Family of Spies and Blind Faith. His film credits include Best Seller, Angels in the Outfield and The Tenderloin.

In addition to his film and television work John has directed over twenty-five major theatrical productions across the country including productions in New York City, Los Angeles and San Francisco. As a film director he has directed four films: Whose Life, Uncommon, and Stand By (an official entry in the Sundance Film Festival) and the multi-award winning short, A Younger Man.

As a teacher John was the founder of one of the country’s most prestigious acting programs for actors interested in film and TV, Full Circle Productions in San Francisco. Students from this program continue to work on Broadway, in network television series, and in film.

Read more about John